I’m learning about diamonds right now. We have been looking around and recently went to Americus in San Antonio. Great choice with great customer service. After a few hours of our first shopping experience, we went back to some great ideas. I decided to check Blue Nile for a diamond with similar specifications. Blue Nile reflected ~ 10k price difference !!! In fact, I could go up a carat and come at the same price as diamond in the same quality store. It’s an incredible selection. Are online stores typically that much of a savings or am I missing something ??