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Diamonds Forum

Are Blue Nile savings accurate ?!

I’m learning about diamonds right now. We have been looking around and recently went to Americus in San Antonio. Great choice with great customer service. After a few hours of our first shopping experience, we went back to some great ideas. I decided to check Blue Nile for a diamond with similar specifications. Blue Nile reflected ~ 10k price difference !!! In fact, I could go up a carat and come at the same price as diamond in the same quality store. It’s an incredible selection. Are online stores typically that much of a savings or am I missing something ??

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